Zuiver Interior Group and FEST join forces

Westzaan, 7 August 2024 - Zuiver Interior Group, a family of interior brands, is proud to announce that its founders are taking a majority stake in FEST, a furniture brand focused on quality and design. By joining forces, Zuiver Interior Group expands its brand portfolio with the stylish brand FEST, alongside existing brands Zuiver, Dutchbone, Bold Monkey and a White label collection.

Caroline van Velze, co-founder of Zuiver Interior Group, and Femke Furnée, founder of FEST, share the same vision of entrepreneurship, design and interior design. The founders of Zuiver Interior Group are therefore proud to take a majority stake in FEST. By joining forces, FEST will make a fresh start in slimmed-down form with Zuiver Interior Group as a strategic partner. With this expansion of its brand portfolio, Zuiver Interior Group can increase its market reach and offer consumers and retailers more variety and choice.

FEST at Zuiver Interior Group

FEST will continue to operate under its own brand name within Zuiver Interior Group and retain its unique identity and philosophy, with Femke Furnée as FEST's Creative Director. At the front end of the brand and for consumers, nothing will change; at the back end, there will be integration and collaboration. An important part of the acquisition is the delivery of the open orders, so that all customers receive their already placed orders. FEST will continue under the wings of Zuiver Interior Group in slimmed-down form. The shops in Amsterdam-West and Rotterdam will remain open.

Prospect of a successful future

That joining forces makes more impact is one thing that is certain. Caroline van Velze sees this step as an important milestone: "We are proud to welcome Femke Furnée and FEST to our family of interior brands. FEST has proven to be a strong brand with a clear vision and passion for design. Its core values align with Zuiver Interior Group's values and brands. We will use our joint expertise to serve our consumers and retailers even better and strengthen our position in the interior design industry."

Femke Furnée on the acquisition at Zuiver Interior Group: "This is an exciting new phase for FEST. We are excited and believe this strategic decision will allow us to move forward and grow. Zuiver Interior Group shares our commitment to quality and design. By joining hands, we can focus on what we do best: the brand, the collection, the marketing and the shops we keep. Together, we look forward to a successful future."